Their original and best-selling item is the namesake ripstop nylon shopping bag. Based on the construction of the plastic grocery bag, the Standard Baggu is durable, lightweight, and can hold 2-3 times more than a traditional grocery bag.

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Their vision is that everyone has a Baggu with them all the time.

BAGGU has a studio in California and is led by the creative team that started the company in 2007.