Any parent who has stepped on a lost Lego in the middle of the night will understand the inspiration behind Play & Go. After suffering the pain of lost toys, cluttered playrooms, and general chaos, designer Céline Vanden Broecke decided it was time to think outside the toy box. In 2015, she and her husband Alain re innovated an ingenious solution for toy storage. Play & Go began as a passion project but quickly became an international sensation.

Drawing on Alain’s experience as the sales director of a multinational company and Céline’s 5 years as the director of an online kids’ boutique, the husband-wife team caught the press’s attention at their first international fair. When their one-of-a-kind storage bag debuted on Japanese and French national television, they knew their passion project was destined to become something bigger than they ever could have imagined!